Your crew is busy. So why doesn’t the bank account show it?
You’re winning jobs and putting in the hours, but the profit isn’t showing up. I help contractors, landscape and hardscape companies, and professional service firms find out where the money is really going, and fix it.
Cash flow clarity. Better margins. Sleep-at-night numbers.
Busy, talented at the work — and flying blind on the numbers.
You finish a big job — a remodel, an HVAC install, a patio and retaining wall — and think, “That one was definitely profitable.” Three weeks later the books say the margin was half what you expected.
Bids that quietly lose money
The receipts come in and you realize you forgot the dumpster, or the three change orders you did for free.
Payroll from the wrong job’s deposit
You’re covering this week’s payroll with another project’s deposit because a final draw is still sitting in someone’s inbox.
Saying yes to the top line
You keep taking work because revenue looks good, even when your gut questions whether the margin is really there.
IT STARTS WITH CLEAN BOOKS
If your books are behind or a mess, we clean them up first. Then, every month, we sit down and look at what they’re telling you: this job made money, this one bled — here’s exactly why, and here’s what we change before the next bid.
Good CFO advice only works on accurate numbers. That’s why I do both.
Run your business on real numbers.
Picture finishing a job and knowing, that same week, exactly what it made. Here’s what that looks like.
Know the profit on every job
Gross profit by job, while the job is still fresh, not a guess three weeks later.
See where margin is leaking
The costs, bids and habits eating your profit, named and sized, with pricing that covers your true overhead.
Cash you can plan around
Payroll, materials and draws mapped out weeks ahead, so nothing catches you short.
The 90-Day Cash Flow Clarity Sprint
This is how we fix it. Over 90 days, we work through five steps together.
Get the numbers right
Step 1: Clean up the books and close the monthly loop.
Step 2: Build a rolling forecast and cash flow plan.
Find and fix the leaks
Step 3: Identify the top three profit leaks.
Step 4: Set pricing and job costing discipline.
Your 90-day action plan
Step 5: Deliver a 90-day action plan: a clear, prioritized list of what to change next, so the improvements keep going after the Sprint.
BY DAY 90, YOU’LL:
✓ Know the gross profit on every job
✓ See exactly where margin is leaking
✓ Have a practical plan to fix it
Good advice starts with good books.
My services work best together: accurate bookkeeping underneath, CFO-level planning on top.
Bookkeeping + Monthly Financials
Clean books, accurate reports, and a clear picture of where the money went. Behind or a mess? We start with a cleanup. This is the foundation every CFO recommendation stands on.
Fractional CFO Services
Forecasting, cash flow management, pricing strategy, and profit planning. We build the plan and make sure the numbers underneath it are right.
Not sure where to start?
The Cash Flow Clarity Sprint is five steps over 90 days to get your numbers right and your profit leaks fixed.
From flying blind to in control
Three simple steps from guessing to knowing your numbers.
1. Free strategy call
We look at where your business is, where the money seems to be going, and whether the Sprint is the right fit.
2. The 90-Day Sprint
We clean up your books, build your forecast, find your top three profit leaks, set pricing discipline and hand you a 90-day action plan.
3. Your ongoing CFO
In person or virtually, we sit down each month: which jobs made money, which ones bled, and what changes before the next bid.
MEET MARIA
I help owners who are busy, but not profitable, find out where the money is really going.
I spent 20 years in corporate finance and accounting, including a decade as Director of Finance for the news and sports channels of a major telecom company. I’ve also co-owned and run a day spa franchise, so I’ve sat on the owner’s side of the table, not just the spreadsheet side.
I’m also CFO of Hancock Brothers Industries, my family’s construction company, so I live these numbers every week — job costing, draws, payroll — not just advise on them.
Since 2016, I’ve helped small and mid-sized business owners make more money, keep more of it, and finally understand where it’s going, with fractional CFO support in person up and down the East Coast and virtually anywhere.
I’m a Certified Fractional CFO, an MBA and a Certified QuickBooks Online Advanced ProAdvisor, so the systems I build hold up — and I explain your numbers in plain English.
Outside of work, I’m a wife, a mom to two teenagers and two dogs. So when an owner tells me they want their business to put kids through college or fund a real retirement, I get it — and I help them build the financial clarity to get there.
Who I specialize in: Remodelers & Contractors · HVAC · Plumbing & Electrical · Specialty Trades · Landscape & Hardscape · Pest Control · Architects · Digital Media Firms · Other service businesses
Stop flying blind on your numbers.
Book a free strategy call. We’ll talk through your jobs, your cash flow, and whether the Cash Flow Clarity Sprint is the right next step.
Not ready for a call? Email me at maria@houriganenterprises.com with any questions — I'll get back to you within one business day.