Know the real profit on every job — before the punch list is done.
You’re busy and your crew is working — but the bank account doesn’t match the effort. I help contractors, landscape and hardscape companies, and professional service firms stop winning work that quietly loses money.
Cash flow clarity. Better margins. Sleep-at-night numbers.
Busy, talented at the work — and flying blind on the numbers.
You finish a big job — a remodel, an HVAC install, a patio and retaining wall — and think, “That one was definitely profitable.” Three weeks later the books say the margin was half what you expected.
Bids that quietly lose money
The receipts come in and you realize you forgot the dumpster, or the three change orders you did for free.
Payroll from the wrong job’s deposit
You’re covering this week’s payroll with another project’s deposit because a final draw is still sitting in someone’s inbox.
Saying yes to the top line
You keep taking work because revenue looks good, even when your gut questions whether the margin is really there.
THIS IS NOT BOOKKEEPING
You have a bookkeeper. You get reports. But nobody sits down with you each month and says: this job made money, this one bled — here’s exactly why, and here’s what we change before the next bid.
That’s what a fractional CFO does: decision-making support for the owner who’s tired of flying blind.
The Cash Flow Clarity Sprint
Your first 90 days. We install three things in your business, so every job, bid and payroll is backed by real numbers.
Clean job costing
Every hour, every material, every subcontractor tied back to the right job. No more guessing which job ate the margin.
Pricing that protects profit
We look at your true costs and build overhead into every bid the right way, so you stop winning jobs that lose money.
Weekly cash visibility
A 13-week cash flow view, so payroll, materials and draws stop surprising you.
BY DAY 90, YOU’LL:
✓ Know the gross profit on every job
✓ See exactly where margin is leaking
✓ Have a practical plan to fix it
From flying blind to in control
Three simple steps from guessing to knowing your numbers.
1. Free strategy call
We look at where your business is, where the money seems to be going, and whether the Sprint is the right fit.
2. The 90-Day Sprint
We install job costing, profit-protecting pricing and a 13-week cash flow view in your business.
3. Your ongoing CFO
In person or virtually, we sit down each month: which jobs made money, which ones bled, and what changes before the next bid.
MEET MARIA
I help owners who are busy, but not profitable, find out where the money is really going.
I spent 20 years in corporate finance, including a decade as Director of Finance for Time Warner Cable’s news and sports channels. I’ve also co-owned and run a day spa franchise, so I’ve sat on the owner’s side of the table, not just the spreadsheet side.
I’m also CFO of Hancock Brothers Industries, my family’s construction company, so I live these numbers every week — job costing, draws, payroll — not just advise on them.
Since 2016, I’ve helped small and mid-sized business owners make more money, keep more of it, and finally understand where it’s going, with fractional CFO support in person up and down the East Coast and virtually anywhere.
I’m a Certified Fractional CFO, an MBA and a Certified QuickBooks Online Advanced ProAdvisor, so the systems I build hold up — and I explain your numbers in plain English.
Outside of work, I’m a wife, a mom to two teenagers and two dogs. So when an owner tells me they want their business to put kids through college or fund a real retirement, I get it — and I help them build the financial clarity to get there.
Who I specialize in: Remodelers & Contractors · HVAC · Plumbing & Electrical · Specialty Trades · Landscape & Hardscape · Pest Control · Architects · Digital Media Firms · Other service businesses
Stop flying blind on your numbers.
Book a free strategy call. We’ll talk through your jobs, your cash flow, and whether the Cash Flow Clarity Sprint is the right next step.
Not ready for a call? Email me at maria@houriganenterprises.com with any questions — I'll get back to you within one business day.